2008 Predictions in Mobile
Better late than never, I
ve put down some of my thoughts as to what _might_happen in the mobile industry in 2008.
**1) Location Services**
Location is going to be big in the mobile Internet in for 2008 but this will be in spite of the networks not thanks to them.
Mobile operators have had services allowing applications to determine a users location for year but they have kept prices so high that it makes any kind of web business model unworkable. However, we are no starting to see 3rd parties building location services to bypass the operators, in addition handsets are appearing with GPS. this combination of these 2 factors mean that we are in store for some pretty cool location aware mobile web apps.
2) Handset vendors will gain more strength.**
2008 will see a rise in the popularity of handset manufacturers as they start to compete with the operators for the relationships with the customers. Nokias OVI and Music Store are good examples of this.
Users feel a strong attachment to their handset more than their operator and this will translate to a better brand awareness for the likes of Nokia, people choose the handset that they really WANT whereas they choose their network based mainly on price and coverage.
Handset makers will also exercise their advantage to pre-install software on their devices that drive usage of their own services, the operators won’t like this but in the end they will have to accept it or not offer the handsets which will loose them customers. The iPhone will lead this shift.
3) Operators arn’t dead (yet!)
Whilst from within the industry it will look like the mobile operators are condemned to be little more than bit pipes they will still continue to run successful mass market services as the majority of customers out there won
t fully understand what alternatives are out there. The operators have a hug installed base of non tech-savvy users and they rely on these people for their revenue, however this base can only decrease but I doubt that the operators will realise until its too late!
4) An MVNO might get the mobile Internet right**
This one is more a wish-list than a prediction, I’m not really convinced it will happen in 2008 but hopefully it will one day.
Mobile operators are sitting on some huge advantages when it comes to data services, they have full and open control of pricing, identity and all sorts of meta information on users. However they seriously lack innovation and most of them are now part of giant lumbering corporations therefore are unlikely to do anything revolutionary. However we are seeing multiple virtual operators spring up, in the UK these are people like Tesco, Virgin, and Carphone Warehouse. Until now most of these have competed at the bottom end of the market offering cheap voice calls or just wanted to extend their brand. Blyk are once operator who are doing something a bit different with their business model but ultimately they attract customers on price.
However I think there is real scope for a web company to open up as an MVNO using a combination of their brand, technology and infrastructure to provide some killer mobile web services, oh and of course basic voice calls will still be there just the same as anyone else. Can you imagine how cool it would be if google was your service provider!
There is a chance that some startup could do this too and then maybe sell out to someone like google or yahoo but Im not sure if they’d have the momentum to get there (unless they’ve got some major VC backing) Still if there are any startups out there that fancy doing this I`m always looking for a job
5) There is no 5 Why do online lists always have to be top 5 or top 10! I’ve only got 4 ideas so I`m stopping there not cramming in one more obvious idea just to round the numbers out.